The Covid-19 Pandemic has very suddenly and rapidly changed the nature of how we do meetings.  Previously, face to face meetings were the normal in most industries, and video conferencing was viewed as a backup or stop-gap measure for when attendees could not attend live due to any unique circumstances. In the present Covid-19 reality however, Video Conferencing has quickly emerged as one of the most important business tools for optimal business continuity.

As with any product or service, there is a plethora of choices when it comes deciding which video conferencing software to use.  For this analysis, we have compared 4 of the most popular ones currently in business use: Google Meet vs GoToMeeting vs Microsoft Teams vs Zoom

Google Meet: Google meet, which was previously called and has built on Google Hangouts, is Google’s offering into Video Conferencing.  The unique advantages of Meet are that it is a pure video conferencing solution, and this the focus is on a smooth, seamless video/audio experience.  Another great feature is its integration within various Google apps, and a very smooth user experience if you are working in a Google Android environment (Android phone, Chromebook etc.)

GoToMeeting: GoToMeeting is based on a very solid framework laid out by its parent company, LogMeIn Inc., which has been in the online meetings and remote management business for a very long time and has been a pioneer in virtual meeting and management technologies.  Its primary focus on smaller teams and primary team collaboration sets its apart.

Microsoft Teams: Among many unique features, one of the most important feature Teams offers is its integration with Microsoft Office and other Microsoft apps.  Teams can work seamlessly on various Microsoft projects and it allows for a very smooth user experience in a complete Microsoft environment.  Another unique feature is that teams of upto 10,000 (no video) colleagues can be added and collaborated with.

Zoom:  Zoom is currently the most popular platform among businesses and the general public for video conferencing.  Some unique features include the ability to do live polls and host a whiteboard collaboration session among other unique collaboration tools.  Another added advantage is familiarity, with attendees most likely to have used Zoom in the past, and thus be comfortable with the user interface.

In conclusion, all these Video Conferencing apps are well designed, easy to use and can help you make the most in these unique times until we get back to live meetings.  As all of these offer free trials, you can test and play around to decide which one is best suited for your own business or personal requirements.